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What is a Web Crawler? (In 50 Words or Less)
I don't know about you, but I wouldn't describe myself as a "technical" person. In fact, the technical aspects of marketing are usually the hardest ones for […]
A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own […]
How and Why You Should Run a Customer Panel for Your Marketing Team
As a marketer, we typically ask ourselves the following question at least a dozen times a day: "Would our prospects and customers like this?"
How to Build and Analyze Marketing Reports [Examples & Templates]
As marketers, we’re making important decisions on behalf of our company every day.
How to Make an Instagram Business Account
When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. More often than […]
The Ultimate Smarketing Glossary: 67 Common Sales Terms Explained for Marketers
Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing […]
How to Add a Link to Your Instagram Bio
Every social network makes it clear how to put a link in your bio on their platform -- except Instagram.
15 Key Performance Indicators to Help Improve Your Marketing
When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to […]
The Best Time to Send an Email (Research-Backed)
Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my […]
23 of the Best Email Newsletter Templates and Resources to Download Right Now
If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty? To be honest, I've lost count -- and I know I'm not […]